I meant to post this a couple of weeks ago (you know, when the Super Bowl was still relevant), but oh well.
The NYTimes breaks down the makeup of Super Bowl ads from 1984 to 2009. Ads containing humor are up, and ads featuring "beverages" (aka beer/man juice) are at an all-time high.
http://www.nytimes.com/interactive/2009/02/02/business/media/20090202-business-superbowlads.html
Also, there were no credit card ads this year? I guess that's kinda surprising, but not really.
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